Nature’s Dairy Australia Pty Ltd, trading as Purearth Foods (“Purearth Foods”), we take our privacy obligations and the protection of your personal information seriously.
This privacy policy describes the privacy practices of Purearth Foods and how we collect and treat data and information about you, either through our website or when we deal with you direct through other parts of our business. The policy also describes the choices you have regarding our use of your personal information, and your privacy rights.
If you have a question regarding this privacy policy, please contact us using the contact details in section 8 below. Please note that if you are employed by us, further information about how we handle staff information is available through the workplace.

1 Information we may collect from you

We may collect and hold personal information about you, including:
  • your personal details (e.g. your name, date of birth, age and gender);
  • your contact details (such as postal and email addresses and telephone numbers);
  • payment details (e.g. banking details or credit card information);
  • details of interactions and activity (e.g. communications, enquiries, complaints, transactions and activity relating to our business);
  • information from social media accounts and profiles; and
  • preferences, interests and opinions (e.g. preferences about communications with us).
When recruiting new staff, we may also collect and hold the following personal information in relation to job applicants:
  • experience, qualifications, skills and character;
  • previous and current occupation and employment details including employment status;
  • screening checks (e.g. reference, background, directorship, financial probity, identity, eligibility to work or vocational suitability);
  • emergency contact details;
  • payroll and superannuation information (including payroll tax file number); and
  • sensitive information (such as professional or trade association membership or health information).
Sensitive information, as indicated above, will only be collected with your consent or if otherwise required or permitted by law. If you voluntarily submit this information to us in your job application, we consider that you have consented to our collection and use of your sensitive information that is provided to us through your application.

2 What do we use your information for?

We may collect, hold, use and disclose personal information for purposes including to:
  • identify and communicate with you;
  • conduct our business functions;
  • provide, sell and improve our products and services;
  • research and respond to the needs, preferences and interests of our customers and other stakeholders;
  • respond to and deal with your enquiries, requests or complaints;
  • complete transactions with you;
  • maintain and update our records;
  • facilitate a sale or restructure of our business;
  • recruit, train and manage our staff;
  • for business support purposes, including maintenance and back up purposes;
  • protect the safety and security of our customers, staff, assets and facilities;
  • comply with legal obligations and defend and exercise legal rights;
  • investigate, manage and inform you of a data or security breach involving your personal information; and
  • compliance with our legal obligations.
We may not be able to do these things (or may not be able to do them effectively) or may not be able to effectively conduct our relationship with you, without your personal information.
To the extent permitted by law, we may also use your personal information (including the types of personal information described in this policy) to tell you about products or services that we think you may be interested in. We may send you marketing messages in various ways, including by mail, email, telephone, SMS and digital marketing. These communications may be ongoing but if at any time you decide you do not wish to be contacted for promotional purposes, you may advise us as described below.
To remove your information from our database, or to opt out of receiving future direct marketing communications you can click on the ‘unsubscribe’ button in any of the marketing communications we send to you or you can send an email requesting to opt out, addressed to the contact details set out in section 8 of this privacy policy

3 How do we collect your information?

We may collect personal information in various ways including:
  • in the course of providing you with goods or services;
  • directly from you (e.g. through forms, applications or information provided verbally);
  • records of communications (e.g. by telephone, email or online);
  • records of activity (e.g. website usage as indicated in section 4 below);
  • publicly available information (e.g. social media);
  • other third party sources (e.g. your representatives, our service providers);
  • by generating new information from other information we hold – e.g. through reviews, calculation and analysis.
If you provide us with personal information about someone else, you confirm that you have obtained their consent to do so.

4 Our website

We use cookies on our website ( A cookie is a piece of information that allows our system to identify and interact more effectively with your browser. Cookies help us to maintain the continuity of your browsing session and remember your details and preferences when you return. This information helps us keep our website fresh and interesting to you and tailors content to your interests.

You can configure your web browser software to reject cookies; however in that case, some parts of our website may not have full functionality.

We may also use Google services such as Google Analytics from time to time. Google Analytics analyses how you use our Website, and operates as a cookie and generates statistical information from a user’s computer. The information is then used to create reports about the use of our website and is retained by Google. If you do not want your website visit data reported by Google Analytics you can install the Google Analytics opt-out browser add-on available at For more about how Google collects and processes data, and individuals’ privacy choices with Google, please see Google’s privacy policy and their information at

5 How do we share your personal information?

We may disclose your personal information to third parties where required for the purposes set out above. This includes sharing with:
  • our related companies;
  • your and our representatives;
  • for job applicants, your referees and academic institutions;
  • government agencies for lawful purposes (e.g. tax and workcover authorities); and
  • our service providers including providers of recruitment, screening check, training, payroll, superannuation, auditing, accounting, legal, business consulting, banking, payment, delivery, share registry providers, data processing, data analysis, research, identity/data verification, insurance, website and technology services; and
  • any businesses we may buy, sell, merge or partner with.

6 How do we protect your personal information?

We take steps to secure your personal information with an aim to prevent unauthorised access, maintain data accuracy, and ensure the correct use of personal information. These steps include physical, electronic and managerial procedures to safeguard and secure the information. At different times these steps include system access controls, encryption, secure premises and contractual controls (e.g. where data storage providers hold personal information on our behalf).

7 What are your privacy rights?

When it comes to your personal information, you have certain rights and we have responsibilities to help you. You can:
  • ask us to send you a copy of this privacy policy;
  • ask us not to use or disclose your personal information for direct marketing as set out in section 2 above;
  • request access to or correction of your personal information that we hold; or
  • make a complaint if you feel we have breached your privacy.

To provide access to or correct your personal information, we may need to verify your identity. Please provide as much detail as you can about the particular information you seek, in order to help us locate it. We will usually provide access or correct your details, or where we are unable to provide the access or corrections you seek, our reasons for not doing so, within 30 days. If we refuse access or corrections, we will provide you with the reason(s) for refusal. If you disagree in relation to a correction that we have refused, you can ask us to note your requested correction with the relevant information.

To make a complaint, please contact us on the details set out in section 8 below. We may seek further details from you, and may need to engage or consult with other parties to investigate and deal with your complaint. We keep records of your complaint and any resolution.

8 Contacting Us

If there are any questions regarding this Privacy Policy you may contact us using the information below:

Purearth Foods Pty Ltd [email protected]  T +61 3 9903 6400 25 Distribution Drive Truganina VIC 3029

9 Changes to our Privacy Policy

We may revise this policy from time to time, the most updated version will be on our Website. We encourage you to check this page for the latest version when you are providing further personal information from time to time.

This policy was last modified on 31/8/2021.